Organizational Behavior Indept Comapny Analysis Coursework

Organizational Behavior Indept Comapny Analysis - Coursework Example These functions are performed by all the managers at all levels of management and irrespective of the nature of the business. Organizations upgrade their management system with an aim of gaining competitive advantage over other organizations in the industry. Success or failure of an organization is directly connected to the effectiveness of the management team. For an organization or business entity to gain a competitive advantage over others, it has to strategically manage its affairs. Strategic management is aimed at improved returns, maintain operations and contain the prevailing competition in the market place. Basically, strategic management is aiming at adequately responding to the uncertainties, changes and adapting to the market demands. Therefore, when an organization strategically manages its affairs, it may gain a competitive advantage over other companies. Competitive advantage is gained only if the strategies developed by a company are expensive for or cannot be adopted by other companies in the market. An organization that strategically manages its affairs may gain and maintain competitive advantage which is essential for the survival of a business despite the market changes (Smith, and Conners, 2009, pp 34-78). Company history For instance, Euro Disney is of American origin but considered one of the largest companies in Europe. The company was initially formed in the United States but after successful operation for several years, it opted to grow to other regions in Europe. This led to the company growing from a domestic to international company. It is an international company hence operates several business entities in the region among them the Disneyland resort Paris. The site comprises of several components such as the discovery land, fantasyland, adventure land, frontier land and main street USA. The company also encompasses of a 27-hole golf course, Disney village, 68 restaurants, seven hotels, two convention centers and 52 boutiques. The company opened for operation in the late march 1992 for the employees. The presses were later formally invited to the company on April 11th 1992 and on April 12th 1992 for the visitors. The company enjoyed enormous profits but later incurred losses. Cultural differen ces Though Euro Disney operates in the European countries, it has encountered cultural differences in some countries. This is because the company was formed in the United States and had an American business setting. Therefore, the company operated with adoption of American business aspects. Since there are cultural differences between America and France, the company had to adjust to the cultural difference so as to suit into the French market. These cultural differen

Marketing plan of a restarant Case Study Example | Topics and Well Written Essays - 1250 words

Marketing plan of a restarant - Case Study Example Therefore it is important for investors to have knowledge of the target group in regard to the hotel type. For example Urspace Cafà © located in Temple City can arguably be considered a business hotel since it mainly deals with customers seeking day food and breakfast. However, despite the hotel type it important to ensure that the marketing strategies employed are excellent. Excellent hospitality operation is one of the basic marketing strategies applied by in the hotel industry. Hospitality operations go beyond the normal daily greetings as customers enter the premise. Successful hospitality operations involve increased knowledge about the customer base in order to offer the best services without necessarily being prompted to. For starters, waiters and waitresses should have good knowledge of all available foods and beverages to avoid uncertainty when an order is placed. Additionally, they should be aware of the frequently requested food types especially by frequent customers to give room for suggestions. This is also important to ensure that frequently foods and beverages are always present hence eliminating customer disappointments. This improves interactions between the personnel and the customers thereby creating a sense of satisfaction. Additionally, building strong relationships with the customers makes it easy to identify arising problems. This is because loyal customers accustomed to the hotel feel welcomed to give suggestions on improving levels of service. Therefore, in case of a complaint a customer will not opt for another hotel but rather will consider communicating with the personnel so that the problem can be addressed. Additionally, in as much as caution is taken, there is bound to be errors though few thereby prompting a customer’s complaint. Part of excellent hospitality is ensuring complaints and suggestions raised are addressed fast enough and accurately.